What is it like for women in tech? Our guests, Asma Mirza and Dr. Brittany Barreto, make up two-thirds of the founding team for Pheramor, a genetics-based dating app. In this episode, Asma and Brittany discuss their journey from asking the question: “Can I make a ‘GeneHarmony.com?’” to where they are today. We learn how Asma and Brittany became a “base pair” after a pitch competition in Houston, the story of Pheramor, and how to tackle the challenges they (and others) face as female leaders and entrepreneurs.
02:15 What is Pheramor?
06:30 The Pheramor origin story.
14:35 “Do you believe in luck?”
18:00 “How has Pheramor changed you?”
21:30 Advice from future Asma and Brittany
23:30 The Power of the Pitch
30:00 “You girls look beautiful.” The difficulties of a female entrepreneur/leader.
37:00 Super Bowl Surveys
40:00 Unique approach to managing Pheramor user profiles using social media.
44:00 Pheramor rollout